COMM 296 Marketing Blog

This is William Kang's Marketing Blog for COMM 296!

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Mini Has Gone Big

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I have been a Mini fan since 5 years ago. When Mini debuted the Mini Clubman and recent Mini Countryman, I wondered why? After studied marketing, I understand more about Mini’s product line and their intention. It’s all about fun driving experience and promoting Minis to all kinds of young people, or old people who have young spirits. Mini Cooper What happens in the Clubman Mini Countryman Commercial: Flow
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MacBook Air

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This post is referring to Jun Ming Ou’s post on October 29, 2010. Link: http://blogs.ubc.ca/junmingo/2010/10/29/24/#respond First of all, I want to point out a few mistakes that Jun Min has made. - The new MacBook Air 11”/13” have 2 USB ports (standard), not just one. - MacBook Air is not the thinnest notebook. Mitsubishi Pedion is the thinnest notebook ever. It was released in 1998! As we all know, Apple has launched many innovative products and services such as iPod/iPhone, iTunes, and MacBook Air. The first generation MacBook Air was released back in 2008, and it went through its product life cycle in a fairly fast pace. In here, I have different opinion than Jun Min. In my opinion, I think the previous generation MacBook Air was not a successful model, and Apple only occupy a relatively small market share in thin and light weight laptop market comparing to Sony, IBM, Dell, and Fujitsu. It had to do with its high price (around US $1500), short battery life, only 1 ...
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Blog Marketing

Even though I have a photo blog, I never write anything more than three sentences on my blog. I’ll try my best to write as much as I can. Blogging has become a new popular way for marketing in recent years. It’s cheap yet powerful. There are other advantages comparing to other promotion strategies. It is interactive, communicative, and extensive. The two-way disseminating function makes it a great platform to exchange information. Thus it brings both business side and consumer side closer. Nowadays, more and more corporations are using blogs to share and spread information, gather feedbacks, etc. For example, IBM has created blogs for their engineers to share experiences and get feedbacks from readers. Of course, there are many other disadvantages about blog marketing. But I believe it would be a great tool if using it in a right situ ation with other resources. - - - - - - - - - - - - - IBM developerworks http://www.ibm.com/developerworks/ Engadget http://www.engadget.com
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