Cross-industry Cooperation





I don’t know since when, I have seen so many cross-industry cooperation cases going on. Most of them are successful (is it true?).

The only thing I can think of these phenomenon is increasing market share. Our world is becoming “flat” due to our high technological development and the Internet. I believe marketers are trying hard to think a way to drive up their sales.

I am not sure about whether there is any potential disadvantage or threat behind, but I’m wondering if they can lose some customers (sales) from a cross-industry cooperation?



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