Mark Et Ing

The news article grabbed my attention when I was surfing on the Internet yesterday. This is still a rumor, we have to wait until Monday to see if it’s true. Many people are saying that Facebook’s email service will be a Gmail killer. I disagree; even Facebook has more than 500 million members. I believe it really depends on how Facebook integrate with its core service and other services. I would prefer using Gmail because I can use Google Doc, Youtube, Translate, Chrome, and more services under Google. News Article: http://www.clubfemina.com/facebook-to-challenge-gmail-with-its-own-email-service.html

This post is referring to Jun Ming Ou’s post on October 29, 2010. Link: http://blogs.ubc.ca/junmingo/2010/10/29/24/#respond First of all, I want to point out a few mistakes that Jun Min has made. - The new MacBook Air 11”/13” have 2 USB ports (standard), not just one. - MacBook Air is not the thinnest notebook. Mitsubishi Pedion is the thinnest notebook ever. It was released in 1998! As we all know, Apple has launched many innovative products and services such as iPod/iPhone, iTunes, and MacBook Air. The first generation MacBook Air was released back in 2008, and it went through its product life cycle in a fairly fast pace. In here, I have different opinion than Jun Min. In my opinion, I think the previous generation MacBook Air was not a successful model, and Apple only occupy a relatively small market share in thin and light weight laptop market comparing to Sony, IBM, Dell, and Fujitsu. It had to do with its high price (around US $1500), short battery life, only 1 ...

I consider myself as a Apple fan, I have a 15” MacBook Pro, and an iPhone. Most of my friends are using Apple products too. However, before the term started, I bought a 11.6” Acer laptop for school use. I did not do a lot of research on purchasing it. Simply, I went to a computer trade show and searched for a light weight, thin laptop that’s easy for me to carry around. Since most of the brands I know doe not offer 12” laptops, I decided to buy the Acer Aspire One 753. I considered it is one of the good cost-benefit purchases I recently made. This morning, when I was packing up for school, I saw a message shown on the screen, “ No bootable device - insert boot disk and press any key.” I thought it was just a random error that Windows occurs, so I shut it down and rushed to school. When I arrived to school and tried to turn it on again, it showed the same message again. My laptop is dead! It’s just two-month old. I can’t believe it. I have done everything I can to rescue my laptop, but ...

I don’t know since when, I have seen so many cross-industry cooperation cases going on. Most of them are successful (is it true?). The only thing I can think of these phenomenon is increasing market share. Our world is becoming “flat” due to our high technological development and the Internet. I believe marketers are trying hard to think a way to drive up their sales. I am not sure about whether there is any potential disadvantage or threat behind, but I’m wondering if they can lose some customers (sales) from a cross-industry cooperation?

An interesting trend in pop art culture that I found is that artists know marketing strategy better than some marketers. Famous artists such as Andy Warhol, Ron English, Kaws, Wrongwrocks are using reproductive strategy by merging popular elements around us in their art. I personally like the idea of reproduction. It enlarges the market by pulling audiences from different segments together.

I still remember about 4 years ago, I attended a even in Taipei called “Pecha Kucha.” The word is originally derived from Japanese “ ペチャクチャ “ . It means chitchat in English. This event was created by Astrid Klein and Mark Dytham in 2003. Their intention was creating a stage for young designers to show and communicate their works with other people. Since then, this event is getting popular and has been hold in more than 60 cities. The only rule for participants is the 20x20 talk. Anyone can show 20 slides with 20 seconds for each slide, that’s less than 7 minutes. Andy Warhol said, “In the future, everyone will be world-famous for 15 minutes.” We all know that anyone can be world famous more than 15 minutes on the Internet. But the purpose of this Pechakucha event is self-marketing. Nowadays, everything is so competitive, from getting into a good university to getting a good job. That’s why we all need to create extra values on ourselves. Let’s see and be seen.

Even though I have a photo blog, I never write anything more than three sentences on my blog. I’ll try my best to write as much as I can. Blogging has become a new popular way for marketing in recent years. It’s cheap yet powerful. There are other advantages comparing to other promotion strategies. It is interactive, communicative, and extensive. The two-way disseminating function makes it a great platform to exchange information. Thus it brings both business side and consumer side closer. Nowadays, more and more corporations are using blogs to share and spread information, gather feedbacks, etc. For example, IBM has created blogs for their engineers to share experiences and get feedbacks from readers. Of course, there are many other disadvantages about blog marketing. But I believe it would be a great tool if using it in a right situ ation with other resources. - - - - - - - - - - - - - IBM developerworks http://www.ibm.com/developerworks/ Engadget http://www.engadget.com