Postpurchse Dissonance
I consider myself as a Apple fan, I have a 15” MacBook Pro, and an iPhone. Most of my friends are using Apple products too. However, before the term started, I bought a 11.6” Acer laptop for school use. I did not do a lot of research on purchasing it. Simply, I went to a computer trade show and searched for a light weight, thin laptop that’s easy for me to carry around. Since most of the brands I know doe not offer 12” laptops, I decided to buy the Acer Aspire One 753. I considered it is one of the good cost-benefit purchases I recently made.
This morning, when I was packing up for school, I saw a message shown on the screen, “No bootable device - insert boot disk and press any key.” I thought it was just a random error that Windows occurs, so I shut it down and rushed to school. When I arrived to school and tried to turn it on again, it showed the same message again. My laptop is dead! It’s just two-month old. I can’t believe it. I have done everything I can to rescue my laptop, but it never turn on. At this moment, a strong postpurchase dissonance have occurred. If I decided to purchase a MacBook Air, this would not happen, even it happened I could send it to Apple Store to fix it. As the marketing textbook suggested, I can do something to decrease my remorse. I think about all the positive experiences of using this laptop, positive feedback from other users on the Internet, ...etc. And I called to Acer to see if they have a repair centre in Canada. Unfortunately, there is no repair centre in Canada, but I can send it to a repair shop in the U.S. for free of cost since it still has warranty.
Through this experience, I have gone through the consumer decision process. Even though I am satisfied with Acer’s overall quality, but I don’t think I will purchase their products again!
This morning, when I was packing up for school, I saw a message shown on the screen, “No bootable device - insert boot disk and press any key.” I thought it was just a random error that Windows occurs, so I shut it down and rushed to school. When I arrived to school and tried to turn it on again, it showed the same message again. My laptop is dead! It’s just two-month old. I can’t believe it. I have done everything I can to rescue my laptop, but it never turn on. At this moment, a strong postpurchase dissonance have occurred. If I decided to purchase a MacBook Air, this would not happen, even it happened I could send it to Apple Store to fix it. As the marketing textbook suggested, I can do something to decrease my remorse. I think about all the positive experiences of using this laptop, positive feedback from other users on the Internet, ...etc. And I called to Acer to see if they have a repair centre in Canada. Unfortunately, there is no repair centre in Canada, but I can send it to a repair shop in the U.S. for free of cost since it still has warranty.
Through this experience, I have gone through the consumer decision process. Even though I am satisfied with Acer’s overall quality, but I don’t think I will purchase their products again!
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